
ATTPL AGRITECH TRADEMARK POLICY
TRADEMARK POLICY
Effective Date: [27/08/2025]
Last Updated: [16/06/2026]
Welcome to the Trademark Policy of D ATTPL AGRITECH SWASTH BHARAT • SAMRIDDH KISAN PVT LTD ("Company", "ATTPL Agritech", "we", "our", or "us"). This Policy explains how the Company's trademarks, service marks, logos, trade names, brand assets, and related intellectual property may be used, referenced, protected, and enforced.
The Company has invested substantial resources in developing and maintaining its brands, technologies, products, services, platforms, and reputation. These trademarks represent valuable intellectual property assets and are essential to maintaining trust, recognition, consistency, and goodwill across the agricultural technology ecosystem.
This Trademark Policy applies to the use of trademarks, service marks, trade names, logos, slogans, domain names, product names, platform names, visual identifiers, and other brand assets associated with the Company's operations, including but not limited to:
2. PURPOSE
The purpose of this Trademark Policy is to establish clear standards governing the use, protection, and enforcement of Company trademarks and brand assets. The Policy is designed to safeguard the Company's intellectual property rights while allowing lawful and appropriate references to Company brands where permitted.
Strong trademark protection helps preserve consumer trust, maintain brand consistency, support business growth, and ensure that customers, partners, farmers, investors, researchers, and other stakeholders can confidently identify authentic Company products and services.
This Policy also helps prevent unauthorized use, misleading representations, brand dilution, counterfeiting, impersonation, deceptive marketing practices, and other activities that may damage the Company's reputation or create confusion in the marketplace.
- Protect brand identity and goodwill.
- Prevent trademark misuse.
- Prevent consumer confusion.
- Establish trademark usage standards.
- Preserve legal rights globally.
- Support brand consistency across jurisdictions.
3. DEFINITION OF TRADEMARKS
For the purposes of this Policy, the term 'Trademark' includes any word, phrase, name, symbol, logo, design, slogan, identifier, trade dress, visual asset, digital asset, or combination thereof that identifies, distinguishes, or is associated with the Company, its products, services, technologies, programs, platforms, or business operations.
Trademark protection applies regardless of whether a mark is registered, pending registration, protected under common law rights, licensed, or otherwise legally recognized under applicable intellectual property laws.
The examples provided below are illustrative and not exhaustive. Additional trademarks may exist now or may be developed, adopted, acquired, licensed, or registered by the Company in the future.
Brand Names
- ATTPL
- ATTPL HOLDCO
- ATTPL GROUP
- D ATTPL AGRITECH SWASTH BHARAT • SAMRIDDH KISAN PVT LTD
Product & Service Names
- Any current or future Software Names
- Platform Names
- Application Names
- Service Names
- Program Names
- Technology Framework Names
- owned, developed, operated, licensed, marketed, or distributed by the Company
Visual Brand Assets
- Logos
- Icons
- Symbols
- Design Marks
- Word Marks
- Composite Marks
- Brand Graphics
- Visual Identity Systems
Digital Assets
- Domain Names
- Subdomains
- Application Identifiers
- Platform Branding
- Digital Product Branding
- Marketplace Branding
4. OWNERSHIP OF TRADEMARKS
All trademarks, service marks, trade names, logos, slogans, visual identifiers, domain names, product names, platform names, branding elements, and related intellectual property associated with the Company remain the exclusive property of D ATTPL AGRITECH SWASTH BHARAT • SAMRIDDH KISAN PVT LTD, its affiliates, licensors, parent entities, subsidiaries, successors, assigns, or authorized rights holders.
Ownership rights apply regardless of whether a trademark is formally registered, pending registration, protected under common law rights, licensed from third parties, or otherwise recognized under applicable intellectual property laws.
Nothing in this Policy, any Company website, platform, application, service, marketing material, partnership arrangement, or business relationship shall be interpreted as transferring ownership rights, proprietary interests, or intellectual property rights to any third party.
All goodwill arising from the use of Company trademarks shall inure solely to the benefit of the Company and its authorized rights holders.
5. PROTECTED BRAND ASSETS
The Company maintains a broad portfolio of intellectual property and brand assets that are protected under applicable trademark, unfair competition, intellectual property, consumer protection, and related laws.
Protection extends to existing assets as well as future brands, programs, technologies, products, services, initiatives, and business identifiers developed by or for the Company.
The following categories represent examples of protected brand assets and are not intended to be exhaustive.
Corporate Brands
- Company Names
- Group Brands
- Subsidiary Brands
- Corporate Identities
- Business Unit Brands
Product Brands
- Software Products
- SaaS Platforms
- AI Solutions
- Digital Services
- Technology Platforms
- Enterprise Solutions
Agricultural Brands
- Advisory Platforms
- Farmer Programs
- Agricultural Intelligence Solutions
- Marketplace Services
- Rural Development Initiatives
- Digital Agriculture Services
Marketing Assets
- Campaign Names
- Slogans
- Promotional Materials
- Marketing Programs
- Brand Messaging
- Commercial Branding
Future Brand Assets
- Any future trademarks developed, registered, acquired, licensed, adopted, or used by the Company in connection with current or future business operations.
6. PERMITTED USE
The Company recognizes that certain limited uses of its trademarks may be necessary for informational, educational, journalistic, research, compatibility, reference, commentary, and other legitimate purposes.
Unless otherwise restricted by applicable law or separate agreements, limited trademark references may be permitted without obtaining separate written authorization, provided that such use is truthful, accurate, non-misleading, respectful of intellectual property rights, and does not create confusion regarding ownership, sponsorship, affiliation, endorsement, or partnership.
Permitted use does not grant ownership rights, licensing rights, marketing rights, commercial rights, or any broader authorization beyond the specific lawful use being made.
Informational Reference
- Refer to Company products.
- Refer to Company services.
- Describe compatibility.
- Provide factual commentary.
- Discuss Company technologies or platforms in a truthful and non-misleading manner.
News & Media References
- Journalists, media organizations, researchers, analysts, and publishers may reference Company trademarks when reporting news, conducting analysis, or providing factual commentary.
- References must remain accurate, objective, and must not imply Company endorsement.
Educational Use
- Academic references.
- Educational discussion.
- Research publications.
- Training materials.
- Scholarly analysis.
- Provided such use is accurate, non-commercial where applicable, and properly attributed.
7. PROHIBITED USE
To protect consumers, preserve brand integrity, maintain legal rights, and prevent marketplace confusion, certain uses of Company trademarks are strictly prohibited unless expressly authorized in writing.
Unauthorized use that creates confusion, dilutes brand value, misrepresents affiliation, exploits Company goodwill, or interferes with intellectual property rights may result in enforcement actions, legal proceedings, or other remedies available under applicable law.
The following examples illustrate prohibited activities but do not represent an exhaustive list.
Misrepresentation
- Imply endorsement.
- Imply partnership.
- Imply certification.
- Imply sponsorship.
- Imply official affiliation where none exists.
Brand Confusion
- Use confusingly similar names.
- Create misleading websites.
- Register deceptive domains.
- Create imitation branding.
- Use branding designed to cause mistaken identity.
Commercial Exploitation
- Sell merchandise using Company marks.
- Use trademarks in advertisements.
- Use trademarks for commercial gain.
- Exploit brand recognition for unauthorized business purposes.
Digital Abuse
- Social Media Impersonation.
- Fake Applications.
- Fake Websites.
- Unauthorized Marketplace Listings.
- Unauthorized Digital Services using Company branding.
Domain Abuse
- Register domains that copy Company marks.
- Register domains that mimic Company branding.
- Register domains that create confusion regarding ownership.
- Register deceptive subdomains or similar identifiers.
8. LOGO USAGE RULES
Company logos, design marks, visual identities, symbols, icons, and graphical brand assets represent important elements of the Company's intellectual property portfolio and must be used consistently and accurately.
Unless specifically authorized through written approval, licensing arrangements, partnership agreements, reseller programs, media permissions, or other formal authorization, Company logos may not be altered, adapted, modified, combined, or repurposed.
Authorized logo usage must strictly comply with applicable brand standards, visual identity requirements, trademark notices, design specifications, and official Brand Guidelines issued by the Company.
- Modify Company logos.
- Distort Company logos.
- Change logo colors.
- Create derivative logos.
- Combine logos with other marks.
- Authorized logo usage must comply with official Brand Guidelines.
9. PARTNER & AUTHORIZED USE
Certain partners, vendors, distributors, consultants, technology providers, resellers, implementation partners, media organizations, researchers, and other approved entities may receive limited authorization to use Company trademarks in connection with approved business activities.
Any authorization granted by the Company is limited in scope, non-transferable, revocable, and subject to the conditions specified in applicable agreements, policies, guidelines, and written approvals.
Authorized users must continuously comply with all trademark requirements, quality standards, branding guidelines, legal obligations, and contractual commitments established by the Company.
The Company reserves the right to revoke authorization at any time where necessary to protect intellectual property rights, brand integrity, legal compliance, business interests, or customer trust.
- Written permission exists.
- Applicable agreements remain active.
- Brand Guidelines are followed.
- Authorization may be revoked at any time.
- Trademark use must cease immediately upon termination of authorization.
- Marketing materials must be updated.
- Digital references must be removed where required.
10. OPEN SOURCE & DEVELOPER ECOSYSTEM
The Company may support developer ecosystems, API programs, software integrations, innovation initiatives, open technology collaborations, and other technical environments designed to encourage interoperability, innovation, and responsible technology adoption.
Participation in Company APIs, developer programs, software development initiatives, technical partnerships, integration frameworks, open source projects, or related ecosystems does not automatically grant any rights to use Company trademarks, logos, trade names, branding assets, product names, or other intellectual property.
Trademark rights are separate from software licenses, API access permissions, technical documentation rights, development permissions, open source licensing arrangements, or participation in developer communities.
Unless expressly authorized through a written agreement, trademark usage remains restricted by this Policy regardless of any technical, software, or development-related permissions granted by the Company.
Developers, contributors, integrators, and technology partners must ensure that any references to Company trademarks comply with applicable trademark requirements and do not create confusion regarding sponsorship, endorsement, affiliation, ownership, or partnership.
- APIs
- Developer Programs
- Open Source Projects
- does not grant trademark rights unless expressly provided through written authorization.
- Trademark rights remain separate from software licensing rights.
11. SOCIAL MEDIA POLICY
The Company recognizes that social media platforms play an important role in communication, education, industry discussion, community engagement, product reviews, customer feedback, and public discourse.
Users may reference Company trademarks, products, services, technologies, initiatives, and brands on social media platforms provided that such references are accurate, truthful, lawful, and do not mislead users regarding the nature of any relationship with the Company.
References to Company trademarks must not create the false impression that an account, profile, page, channel, community, publication, or communication is officially operated, endorsed, sponsored, certified, approved, or authorized by the Company when no such relationship exists.
The Company reserves the right to challenge, report, investigate, and pursue remedies against impersonation accounts, misleading representations, deceptive brand usage, counterfeit activities, fraudulent promotions, unauthorized commercial exploitation, and other conduct that may harm users or damage Company reputation.
Users remain responsible for ensuring that social media content complies with applicable laws, platform rules, intellectual property requirements, and professional standards.
- References are truthful.
- References are lawful.
- References do not imply affiliation.
- References do not damage Company reputation.
- The Company reserves the right to challenge impersonation accounts and misleading brand usage.
12. DOMAIN NAME POLICY
Domain names, subdomains, URLs, platform identifiers, application names, digital addresses, and online branding elements can significantly influence consumer perception and brand recognition.
The Company actively protects its trademarks and brand assets against unauthorized domain registrations that may create confusion, mislead consumers, divert traffic, facilitate fraud, damage reputation, dilute brand value, or interfere with legitimate business operations.
The Company may investigate and challenge registrations that incorporate Company trademarks, imitate Company branding, exploit goodwill associated with Company marks, or otherwise violate applicable trademark rights.
Enforcement actions may be pursued through administrative proceedings, dispute resolution mechanisms, regulatory channels, judicial processes, or other remedies available under applicable law.
The Company's rights under this Policy are cumulative and do not limit any other legal or equitable remedies available to protect its intellectual property.
The Company may take action against domain registrations that:
- Infringe trademarks.
- Cause confusion.
- Mislead consumers.
- Damage Company reputation.
This includes actions under
- UDRP Proceedings
- National Trademark Laws
- Applicable International Regulations
13. THIRD-PARTY TRADEMARKS
The Company respects the intellectual property rights of third parties and expects users, partners, vendors, customers, and other stakeholders to do the same.
Third-party trademarks, service marks, logos, trade names, product names, brand identifiers, and other proprietary assets that may appear on Company Services remain the property of their respective owners.
References to third-party brands may be made for identification, interoperability, compatibility, educational, informational, research, or other legitimate purposes consistent with applicable law.
The appearance of third-party trademarks within Company Services does not imply sponsorship, endorsement, approval, partnership, affiliation, ownership, or commercial association unless expressly stated by the Company.
Users remain responsible for obtaining any permissions required for their use of third-party intellectual property.
- The Company respects the trademark rights of third parties.
- Third-party trademarks appearing on our Services remain the property of their respective owners.
- Use of third-party marks does not imply endorsement unless expressly stated.
14. REPORTING TRADEMARK INFRINGEMENT
The Company takes trademark protection seriously and encourages individuals, businesses, partners, customers, and members of the public to report suspected misuse of Company trademarks or brand assets.
Reports should contain sufficient information to allow the Company to evaluate the matter, investigate the circumstances, assess potential risks, and determine appropriate enforcement actions.
Submitting complete and accurate information helps facilitate efficient review and timely response to potential trademark violations.
The Company reserves the right to request additional information, supporting documentation, identity verification, or other materials necessary to evaluate a complaint.
Following review, the Company may take any action it considers appropriate under applicable laws, contractual rights, enforcement procedures, and internal policies.
Required Information
- Full Name
- Contact Details
- Description of infringement
- Location of infringing content
- Supporting evidence
- Good-faith statement
15. ENFORCEMENT ACTIONS
The Company actively monitors and protects its intellectual property portfolio and reserves the right to take appropriate action whenever trademark rights, brand assets, goodwill, reputation, or consumer trust may be threatened.
Enforcement measures may vary depending on the nature, severity, scope, jurisdiction, commercial impact, and legal implications of the alleged infringement or unauthorized use.
The Company may pursue informal resolutions, administrative remedies, contractual enforcement measures, regulatory complaints, litigation, arbitration, injunctive relief, damages, or any combination of available remedies where appropriate.
Failure by the Company to enforce any right in a particular instance does not constitute a waiver of any legal right, remedy, claim, defense, or future enforcement action.
All enforcement decisions remain within the Company's sole discretion and may be exercised whenever necessary to protect its intellectual property interests.
- Request removal of infringing content.
- Issue cease-and-desist notices.
- Suspend partnerships.
- Remove marketplace listings.
- Pursue legal remedies.
- Seek damages and injunctive relief.
- where trademark rights are violated.
16. INTERNATIONAL TRADEMARK PROTECTION
The Company's trademarks may be protected through a combination of registrations, applications, common law rights, contractual protections, unfair competition laws, international intellectual property frameworks, and other legal mechanisms available across multiple jurisdictions.
Trademark protection strategies may vary depending on business operations, geographic expansion, regulatory requirements, commercial activities, enforcement priorities, and evolving intellectual property considerations.
The Company may seek protection, registration, enforcement, maintenance, renewal, licensing, monitoring, and defense of its trademarks through national, regional, and international systems as appropriate.
Users acknowledge that trademark rights may exist in jurisdictions where formal registrations have not yet been completed and that legal protection may arise through use, reputation, goodwill, contractual rights, or applicable laws.
The existence of trademark protection in one jurisdiction does not limit the Company's ability to pursue protection or enforcement in other jurisdictions.
- Indian Trade Marks Act, 1999
- Madrid Protocol
- WIPO Systems
- National Trademark Registrations
- Common Law Rights
- International Intellectual Property Treaties
- Protection may extend across multiple jurisdictions.
17. FAIR USE
Nothing in this Trademark Policy is intended to restrict, prohibit, limit, or interfere with lawful uses of trademarks that are permitted under applicable trademark laws, intellectual property regulations, judicial precedents, free speech protections, consumer rights frameworks, academic freedoms, or other legal doctrines recognized within relevant jurisdictions.
The Company acknowledges that certain uses of trademarks may be legally permissible without authorization where such use is necessary for identification, comparison, commentary, criticism, reporting, education, research, interoperability, or other lawful purposes recognized by applicable law.
Any reliance on fair use principles must be exercised responsibly and in a manner that is accurate, non-deceptive, proportionate, and respectful of intellectual property rights.
Users claiming fair use are responsible for ensuring that their activities satisfy the legal requirements applicable within the relevant jurisdiction and do not create consumer confusion, imply endorsement, misrepresent affiliation, or otherwise violate applicable laws.
The examples below are illustrative and do not constitute legal advice or an exhaustive list of legally permissible trademark uses.
- Nominative Fair Use
- Comparative Advertising (where lawful)
- News Reporting
- Academic Discussion
- Consumer Commentary
- provided such use is accurate and non-misleading.
18. NO LICENSE GRANTED
Except where expressly authorized through a written agreement executed by an authorized representative of the Company, nothing contained in this Policy, any Company website, platform, application, communication, marketing material, partnership discussion, business relationship, technology integration, developer program, API access arrangement, or other interaction shall be interpreted as granting any trademark rights.
Access to Company Services, participation in Company programs, use of Company technology, integration with Company platforms, or engagement with Company personnel does not create any implied license, authorization, permission, waiver, consent, or intellectual property right relating to Company trademarks.
Any trademark-related authorization granted by the Company must be clearly documented through a valid written agreement that specifically identifies the scope, duration, conditions, limitations, and permitted uses of the applicable trademarks.
All rights not expressly granted by the Company are reserved, and unauthorized use of Company trademarks may result in enforcement actions under applicable laws and contractual provisions.
Users are responsible for obtaining appropriate written authorization before using Company trademarks in any manner that falls outside the limited uses expressly permitted by this Policy or applicable law.
Except where explicitly provided in writing:
- Nothing in this Policy grants:
- Trademark Licenses
- Franchise Rights
- Distribution Rights
- Brand Partnership Rights
- Marketing Rights
- Any authorization must be documented through a written agreement.
19. POLICY UPDATES
The Company reserves the right to modify, revise, update, supplement, replace, interpret, clarify, or otherwise amend this Trademark Policy at any time in order to reflect changes in applicable laws, intellectual property requirements, regulatory developments, business operations, brand protection strategies, technology evolution, industry standards, enforcement priorities, or organizational needs.
Updated versions of this Policy may be published through Company websites, digital platforms, applications, legal notices, documentation repositories, or other official communication channels designated by the Company.
Users are encouraged to review this Policy periodically to remain informed about current trademark requirements, brand protection standards, permitted uses, restrictions, reporting procedures, enforcement mechanisms, and compliance obligations.
Unless otherwise required by applicable law, revised versions become effective immediately upon publication and supersede previous versions of the Policy.
Continued access to, interaction with, or use of Company Services, trademarks, platforms, technologies, websites, applications, programs, or related resources following publication of updates constitutes acceptance of the revised Policy.
- The Company may update this Policy from time to time.
- Revised versions become effective upon publication.
- Continued use of Company Services constitutes acceptance of the revised Policy.
20. CONTACT INFORMATION
The Company welcomes reports relating to trademark misuse, intellectual property concerns, brand protection matters, infringement claims, licensing inquiries, authorization requests, legal notices, enforcement issues, partnership questions, and other trademark-related communications.
Individuals, businesses, partners, researchers, journalists, technology providers, customers, governmental authorities, and members of the public may contact the Company's Trademark & Brand Protection Office using the information provided below.
To assist with efficient review and response, communications should include sufficient information regarding the relevant trademark issue, supporting documentation where available, and appropriate contact information.
The Company may update contact information periodically to ensure operational effectiveness and efficient handling of trademark-related matters.
Official trademark and brand protection contact details are as follows:
Trademark & Brand Protection Office
- D ATTPL AGRITECH SWASTH BHARAT • SAMRIDDH KISAN PVT LTD
- Website: https://agri.attplai.com/
- Email: trademark@attplgroup.com
- Legal Department: legal@attplgroup.com
- Brand Protection Office: brandprotection@attplgroup.com
- Registered Office: [Insert Registered Office Address]
BRAND TRUST COMMITMENT
D ATTPL AGRITECH SWASTH BHARAT • SAMRIDDH KISAN PVT LTD believes that trusted brands are built through innovation, transparency, integrity, accountability, consistency, and responsible stewardship of intellectual property assets.
Our trademarks, service marks, logos, trade names, product identities, platform brands, digital assets, and related intellectual property represent more than legal rights; they reflect the trust placed in us by farmers, customers, partners, investors, researchers, technology providers, institutions, and communities across the agricultural ecosystem.
We are committed to Protecting Brand Integrity by ensuring that our trademarks remain reliable indicators of quality, authenticity, innovation, trustworthiness, and responsible business practices.
We are committed to Preventing Consumer Confusion by actively safeguarding our brands against misuse, impersonation, deceptive practices, counterfeit activities, unauthorized representations, and misleading commercial conduct.
We are committed to Supporting Fair Competition by protecting intellectual property rights while encouraging lawful innovation, ethical market participation, transparency, and respect for legitimate commercial activities.
We are committed to Respecting Intellectual Property Rights by recognizing the value of creativity, innovation, legal protections, and the proprietary rights of both the Company and third parties.
We are committed to Promoting Ethical Technology Innovation through responsible development, deployment, branding, commercialization, and governance of agricultural technology solutions and digital platforms.
We are committed to Strengthening Global Trust by maintaining consistent brand standards, protecting our reputation across jurisdictions, supporting compliance with international intellectual property frameworks, and fostering confidence in our products and services.
Through these commitments, we seek to preserve the integrity of our brands while advancing our mission:
"Swasth Bharat • Samriddh Kisan"
through secure, innovative, transparent, and globally trusted agricultural technology solutions that empower farmers, strengthen agricultural ecosystems, and contribute to sustainable long-term growth.
