ATTPL AGRITECH CONTENT MODERATION POLICY
CONTENT MODERATION POLICY
Effective Date: 27/08/2025
Last Updated: 16/06/2026
1. PURPOSE
D ATTPL AGRITECH SWASTH BHARAT • SAMRIDDH KISAN PVT LTD ("ATTPL Agritech", "Company", "we", "our", "us") is committed to maintaining a safe, trustworthy, accurate and responsible digital agriculture ecosystem.
This Content Moderation Policy establishes the framework for reviewing, monitoring, restricting, labeling and removing content across our digital platforms to protect users, farmers, communities and stakeholders.
2. SCOPE
This Policy applies to all content published, submitted, uploaded, generated or distributed through:
- https://agri.attplai.com/
- Company Websites
- Mobile Applications
- Farmer Community Platforms
- Marketplace Platforms
- SaaS Products
- AI Systems
- Knowledge Portals
- Discussion Forums
- Research Platforms
- APIs
- Future Products and Microservices
3. CONTENT MODERATION OBJECTIVES
Our moderation program seeks to:
- Protect Farmers
- Protect Users
- Prevent Misinformation
- Protect Intellectual Property
- Support Platform Integrity
- Promote Responsible Innovation
- Maintain Regulatory Compliance
- Foster Healthy Community Participation
4. MODERATION PRINCIPLES
All moderation decisions are guided by:
Safety
- Protecting people, communities and agricultural ecosystems.
Accuracy
- Reducing misleading and harmful information.
Fairness
- Applying standards consistently.
Transparency
- Providing clear policy expectations.
Accountability
- Maintaining oversight and governance.
Proportionality
- Taking actions appropriate to the severity of violations.
5. CONTENT CATEGORIES
A. Company Published Content
- Articles
- Blogs
- Research Publications
- Educational Materials
- Marketplace Information
- Advisory Content
B. User Generated Content
- Comments
- Reviews
- Ratings
- Forum Discussions
- Images
- Videos
- Documents
C. Marketplace Content
- Product Listings
- Seller Information
- Product Reviews
- Promotional Content
D. AI Generated Content
- AI Recommendations
- AI Assisted Publications
- AI Generated Media
- Automated Responses
6. ALLOWED CONTENT
The following content is generally permitted:
- Educational Agricultural Content
- Research-Based Information
- Product Reviews
- Professional Discussions
- Farmer Experiences
- Marketplace Listings
- Community Contributions
- Innovation Discussions
- provided such content complies with applicable laws and policies.
7. PROHIBITED CONTENT
The following content is prohibited:
Illegal Content
- Criminal Activity
- Fraud
- Identity Theft
- Counterfeiting
- Corruption
Harmful Content
- Harassment
- Threats
- Bullying
- Hate Speech
- Discrimination
Misinformation
- Deliberately False Information
- Fraudulent Claims
- Misleading Agricultural Advice
- Fake Scientific Information
Intellectual Property Violations
- Copyright Infringement
- Trademark Infringement
- Unauthorized Use of Protected Content
Privacy Violations
- Personal Data Exposure
- Unauthorized Information Disclosure
- Confidential Information Sharing
Cybersecurity Threats
- Malware
- Viruses
- Credential Theft
- Phishing
- Exploit Sharing
8. AGRICULTURAL CONTENT MODERATION
Special scrutiny may apply to content involving:
- Crop Advisory
- Fertilizer Usage
- Pesticide Recommendations
- Livestock Care
- Soil Treatments
- Irrigation Practices
Content may be restricted if it:
- Creates safety risks.
- Promotes dangerous practices.
- Contains unsupported scientific claims.
- Misleads farmers.
9. MARKETPLACE CONTENT MODERATION
Marketplace content may be reviewed for:
- Product Accuracy
- Regulatory Compliance
- Fraud Prevention
- Consumer Protection
- Intellectual Property Compliance
The Company may remove:
- Counterfeit Listings
- Fraudulent Claims
- Fake Reviews
- Misleading Advertising
10. AI CONTENT MODERATION
The Company may restrict or modify AI-generated outputs that present material risks. AI-generated content may be monitored to reduce:
- Misinformation
- Harmful Recommendations
- Fraudulent Outputs
- Unsafe Agricultural Guidance
11. MODERATION METHODS
Content may be reviewed through:
Automated Systems
- AI Detection Tools
- Spam Filters
- Security Monitoring Systems
Human Review
- Moderation Teams
- Subject Matter Experts
- Trust & Safety Personnel
Escalated Review
- High-risk content may be reviewed by:
- Compliance Teams
- Legal Teams
- Senior Management
12. CONTENT LABELING
Rather than removing content immediately, the Company may:
- Add Warnings
- Add Context Labels
- Restrict Visibility
- Require Additional Verification
- where appropriate.
13. CONTENT REMOVAL
Content may be removed when:
- Policy Violations Occur
- Legal Obligations Apply
- Safety Risks Exist
- Intellectual Property Complaints Are Received
- Regulatory Requirements Demand Action
- Removal may be temporary or permanent.
14. USER REPORTING SYSTEM
Users may report content involving:
Reports should contain sufficient information for investigation.
- Fraud
- Abuse
- Misinformation
- Security Threats
- Copyright Violations
- Marketplace Violations
15. INVESTIGATION PROCESS
The Company may:
Investigations will be conducted in good faith.
- Review Reported Content
- Collect Supporting Information
- Consult Experts
- Contact Relevant Parties
- Take Appropriate Enforcement Actions
16. APPEALS PROCESS
Users may request review of moderation actions.
Appeals should include:
- Content Reference
- Explanation
- Supporting Evidence
- The Company may uphold, modify or reverse moderation decisions.
17. ENFORCEMENT ACTIONS
Enforcement measures may include:
Level 1
- Warning Notice
Level 2
- Content Labeling
Level 3
- Content Removal
Level 4
- Account Restrictions
Level 5
- Temporary Suspension
Level 6
- Permanent Termination
Level 7
- Legal or Regulatory Escalation
- depending upon severity and risk.
18. RECORD RETENTION
Moderation-related records may be retained for:
- Security Purposes
- Compliance Requirements
- Audit Activities
- Legal Obligations
- subject to applicable laws.
19. GLOBAL COMPLIANCE
This Policy supports compliance with:
Users remain responsible for compliance with laws applicable in their jurisdiction.
- Information Technology Act (India)
- Digital Personal Data Protection Act (India)
- GDPR
- EU Digital Services Act (DSA)
- Intellectual Property Laws
- Consumer Protection Regulations
20. GOVERNANCE & OVERSIGHT
Content moderation activities may be overseen by:
The Company may periodically review moderation effectiveness and update policies.
- Trust & Safety Teams
- Compliance Functions
- Legal Departments
- Marketplace Governance Teams
- AI Governance Teams
21. OUR COMMITMENT
ATTPL Agritech believes that trusted digital agriculture depends upon responsible information management.
We are committed to:
- Protecting Farmers
- Protecting Users
- Supporting Truthful Information
- Preventing Harm
- Respecting Rights
- Promoting Ethical Technology
while advancing our mission:
- "Swasth Bharat • Samriddh Kisan"
- Building a Trusted Global Agricultural Technology Ecosystem
22. CONTACT INFORMATION
Content Moderation & Trust Office
D ATTPL AGRITECH SWASTH BHARAT • SAMRIDDH KISAN PVT LTD
Website:
https://agri.attplai.com/
Email:
contentmoderation@attplgroup.com
Trust & Safety:
trustandsafety@attplgroup.com
Compliance:
compliance@attplgroup.com
Legal:
legal@attplgroup.com
Support:
support@attplgroup.com
